About us
Agricultural fairs are part of Quebecers summer traditions
Agricultural fairs in Quebec, what are they?
The not-to-be-missed summer event for Quebec families
Fairs are places were people can learn about agriculture. Their is a fair in just about every region of the province, except for Montreal.
For some fairs, people have been going for every year for the past 10 years.
June, July and August
3 and 10 days
Fairs bring together all sorts of activities
100% of fairs offers:
Agricultural exhibitions are much more than just exhibitions: they are places to relax, let go and have fun with family and friends.
Places to discover and share experiences.
Fairs are at the heart of the traditions of quebecers
A historical tradition
109 years of average existence
This makes them the oldest type of event in the history of Quebec: more than half of the exhibitions still in existence today (61%) began before 1945.
A success of unequalled durability, which proves the historical attachment of the Quebec people to these fairs.
Who visits agricultural fairs ?
A LOCAL AND FAMILY EXPERIENCE
Less than 30% of visitors to agricultural fairs are tourists or day-trippers, compared to almost 45% for other types of events.
The clientele is therefore more local and loyal than for all other types of events.
from their local fair.
CLOSE TO THE BREEDERS AND THE NEXT GENERATION
More than 500 dairy cattle breeders participate annually in agricultural shows, as volunteers, exhibitors in educational booths or during competitions.
Many other breeds and breeders are also present (horses, sheep, goats…)
Agricultural shows are an opportunity for advertisers to reach their target audience: farmers. It is also an opportunity to connect with the next generation. Indeed, all shows have a component that includes young breeders.
Each year, several thousands of dollars are given in premiums by the agricultural shows to the breeders. In addition, the prizes won by the animals have a positive long-term economic impact on the breeders. The shows are therefore an important meeting place to connect with the breeders.
Animals at fairs : It’s what makes us different than a regular festival or concert
No other event open to the public allows you to get up close to animals and learn from the breeders about what it’s all about to raise and breed livestock.
28 FAIRS OF DIFFERENT SIZES
The 28 agricultural exhibitions in Quebec do not all have the same scope and scale. We have divided them into 3 categories:
- Agricultural exhibitions with less than 15,000 visitors
- Agricultural exhibitions with 15 000 to 40 000 visitors
- Agricultural exhibitions with more than 40 000 visitors
Fairs with less than 15 000 visitors (average over 5 years)
| Expo BBQ Bellechasse | 13k |
| Expo Richmond Fair | 11k |
| Expo de Cookshire | 10k |
| Expo Vallée de la Coaticook | 9k |
| Exposition de Lachute | 9k |
| Huntingdon Fair | 6k |
| Expo Rive-Nord | 6k |
| Exposition Beauce Inc | 6k |
| Expo de la Matapédia | 5k |
| Expo de Portneuf | 4k |
| Expos du Témiscamingue | 4k |
| Exposition de l’Abitibi | 280 |
Opportuniy : very loyal and committed audiences, to be addressed with a precise and highly localized message.
More than 80,000 people to reach on these events.
These fairs attract on average between 15 000 and 40 000 visitors each year (average over 5 years)
| Rimouski | 36k |
| Brome | 35k |
| Shawville Fair | 33k |
| Ayers Cliff | 24k |
| Richelieu | 23k |
| Victoriaville | 21k |
| Lotbinière | 17k |
| Ormstown | 16k |
Opportunity : larger but still loyal and local audiences. A presence at these events would make it possible to reach.
205,000 people at the best time.
The following 3 fairs attract more than 50 000 visitors per year (average over 5 years)
| Saint-Hyacinthe | 185k |
| Trois-Rivières | 53k |
| Chicoutimi | 44k |
Opportunity : focus on the 3 largest agricultural fairs in Quebec, which alone generate more than 280,000 visitors each year.
By concentrating our efforts, this strategy will allow us to precisely refine the messages with an ultra-localized tactic.
