{"id":1021,"date":"2023-01-19T19:31:46","date_gmt":"2023-01-19T19:31:46","guid":{"rendered":"https:\/\/expoduquebec.com\/?page_id=1021"},"modified":"2026-04-09T10:03:37","modified_gmt":"2026-04-09T14:03:37","slug":"agricultural-fairs","status":"publish","type":"page","link":"https:\/\/expoduquebec.com\/en\/aeaq\/agricultural-fairs\/","title":{"rendered":"Agricultural exhibitions in Quebec: What to expect"},"content":{"rendered":"\n
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Understanding agricultural exhibitions in Quebec<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n
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The not-to-be-missed summer event for Quebec families<\/h2>\n\n\n\n
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Fairs are places were people can learn about agriculture. Their is a fair in just about every region of the province, except for Montreal.<\/p>\n\n\n\n

For some fairs, people have been going for every year for the past 10 years.<\/p>\n<\/div>\n\n\n\n

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Most of them are in
June, July and August<\/figcaption><\/figure>\n\n\n\n
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A fair last between
3 and 10 days<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Fairs bring together all sorts of activities<\/h2>\n\n\n\n

100% of fairs offers:<\/h3>\n\n\n\n
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For families<\/strong><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Discovering food items not regularly eaten at home<\/strong><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Entertainment and rides<\/strong><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Lodging and tourism<\/strong><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Agricultural exhibitions are much more than just exhibitions: they are places to relax, let go and have fun with family and friends.<\/p>\n\n\n\n

Places to discover and share experiences.<\/p>\n\n\n\n

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The place of agricultural fairs in the hearts of Quebecers<\/strong><\/strong><\/h2>\n<\/div><\/div>\n\n\n\n
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A historical tradition<\/h2>\n\n\n\n

109 years of average existence<\/h3>\n\n\n\n

This makes them the oldest type of event in the history of Quebec: more than half of the exhibitions still in existence today (61%) began before 1945.<\/p>\n\n\n\n

A success of unequalled durability, which proves the historical attachment of the Quebec people to these fairs.<\/p>\n\n\n\n

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Visitors to agricultural fairs in Quebec<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n
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A LOCAL AND FAMILY EXPERIENCE<\/h2>\n\n\n\n

Less than 30% of visitors to agricultural fairs are tourists or day-trippers, compared to almost 45% for other types of events.
The clientele is therefore more local and loyal than for all other types of events.<\/strong><\/p>\n\n\n\n

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70% of visitors live less than 40KM<\/strong>
from their local fair.<\/figcaption><\/figure>\n\n\n\n
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60% of visitors<\/strong> are families.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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CLOSE TO THE BREEDERS AND THE NEXT GENERATION<\/h2>\n\n\n\n

More than 500 dairy cattle breeders participate annually in agricultural shows, as volunteers, exhibitors in educational booths or during competitions.<\/p>\n\n\n\n

Many other breeds and breeders are also present (horses, sheep, goats…)<\/p>\n\n\n\n

Agricultural shows are an opportunity for advertisers to reach their target audience: farmers. It is also an opportunity to connect with the next generation. Indeed, all shows have a component that includes young breeders.<\/p>\n\n\n\n

Each year, several thousands of dollars are given in premiums by the agricultural shows to the breeders. In addition, the prizes won by the animals have a positive long-term economic impact on the breeders. The shows are therefore an important meeting place to connect with the breeders.<\/strong><\/p>\n\n\n\n

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Animals at fairs : It\u2019s what makes us different than a regular festival or concert<\/h2>\n\n\n\n
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No other event open to the public allows you to get up close to animals and learn from the breeders about what it\u2019s all about to raise and breed livestock.<\/p>\n<\/div>

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28 FAIRS OF DIFFERENT SIZES<\/h2>\n\n\n\n

The 28 agricultural exhibitions in Quebec do not all have the same scope and scale. We have divided them into 3 categories:<\/p>\n\n\n\n

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  • Agricultural exhibitions with less than 15,000 visitors<\/li>\n\n\n\n
  • Agricultural exhibitions with 15 000 to 40 000 visitors<\/li>\n\n\n\n
  • Agricultural exhibitions with more than 40 000 visitors<\/li>\n<\/ul>\n\n\n\n
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    Fairs with less than 15 000 visitors (average over 5 years<\/sub>)<\/sub><\/h3>\n\n\n\n
    Expo BBQ Bellechasse<\/strong><\/td>13k<\/td><\/tr>
    Expo Richmond Fair<\/strong><\/td>11k<\/td><\/tr>
    Expo de Cookshire<\/strong><\/td>10k<\/td><\/tr>
    Expo Vall\u00e9e de la Coaticook<\/strong><\/td>9k<\/td><\/tr>
    Exposition de Lachute<\/strong><\/td>9k<\/td><\/tr>
    Huntingdon Fair<\/strong><\/td>6k<\/td><\/tr>
    Expo Rive-Nord<\/strong><\/td>6k<\/td><\/tr>
    Exposition Beauce Inc<\/strong><\/td>6k<\/td><\/tr>
    Expo de la Matap\u00e9dia<\/strong><\/td>5k<\/td><\/tr>
    Expo de Portneuf<\/strong><\/td>4k<\/td><\/tr>
    Expos du T\u00e9miscamingue<\/strong><\/td>4k<\/td><\/tr>
    Exposition de l’Abitibi<\/strong><\/td>280<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n

    Opportuniy <\/strong>: very loyal and committed audiences, to be addressed with a precise and highly localized message.
    More than 80,000 people to reach on these events.<\/strong><\/p>\n\n\n\n

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    These fairs attract on average between 15 000 and 40 000 visitors each year (average over 5 years)<\/sub><\/h3>\n\n\n\n
    Rimouski<\/strong><\/td>36k<\/td><\/tr>
    Brome<\/strong><\/td>35k<\/td><\/tr>
    Shawville Fair<\/strong><\/td>33k<\/td><\/tr>
    Ayers Cliff<\/strong><\/td>24k<\/td><\/tr>
    Richelieu<\/strong><\/td>23k<\/td><\/tr>
    Victoriaville<\/strong><\/td>21k<\/td><\/tr>
    Lotbini\u00e8re<\/strong><\/td>17k<\/td><\/tr>
    Ormstown<\/strong><\/td>16k<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n

    Opportunity <\/strong>: larger but still loyal and local audiences. A presence at these events would make it possible to reach.
    205,000 people at the best time.<\/strong><\/p>\n\n\n\n

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    The following 3 fairs attract more than 50 000 visitors per year (average over 5 years)<\/sub><\/h3>\n\n\n\n
    Saint-Hyacinthe<\/strong><\/td>185k<\/td><\/tr>
    Trois-Rivi\u00e8res<\/strong><\/td>53k<\/td><\/tr>
    Chicoutimi<\/strong><\/td>44k<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n

    Opportunity <\/strong>: focus on the 3 largest agricultural fairs in Quebec, which alone generate more than 280,000 visitors each year.<\/strong>
    By concentrating our efforts, this strategy will allow us to precisely refine the messages with an ultra-localized tactic.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":18,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1021","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/pages\/1021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/comments?post=1021"}],"version-history":[{"count":13,"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/pages\/1021\/revisions"}],"predecessor-version":[{"id":1659,"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/pages\/1021\/revisions\/1659"}],"up":[{"embeddable":true,"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/pages\/18"}],"wp:attachment":[{"href":"https:\/\/expoduquebec.com\/en\/wp-json\/wp\/v2\/media?parent=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}